Have you noticed that some of the pictures that you have posted on your Facebook company page show up in the area just above your status updates, in the form of little photo thumbnails? If not you should definitely take a look.
Unfortunately, I am seeing a lot of businesses miss-using these thumbnails when they could be using them a lot more effectively. When this Facebook feature first came out, there were quite a few people with very creative profile pictures and thumbnails like the one below. This was great, and it sparked the idea in me that the same thing could be tailored for businesses so that businesses could get an actual benefit from it.
It is true that companies have been very slow to adopt a creative way to use this area to greater customise their pages and capitalise on this opportunity. And even those that have used this space creatively are not doing such a great job.
So What Should You Do?
You should be using this area to showcase your products. This is a great opportunity to create awareness for your products and gives you a way to indirectly advertise to the people connected with you on your page. When a heat map was done on Facebook pages, this area (the tiled thumbnails) received quite a lot of attention. People are naturally curious and if you make this tiled area really creative people will want to click and take a look. Eye-balls can be monetised and this is definitely something to keep in mind.
Why not take it a step further and use this as an chance to get more people to your website. Experiment with a short description after the image, as well as a link to the product or service you are offering. Under Armour do a great job of ensuring a tight marketing funnel. Take a look at how they are using this space.
It would be great to hear your thoughts. Is it something that you will implement?